Google gets (more) personal
Posted on 06. Dec, 2009 by Alex in Global Brain
According to a random singer-songwriter and a guy whose right upper lip is in a fight with the rest of his body, Google is now ranking search results according to what they think you want to find, based on your browsing history.
Though personalization is old news at Google, this has potentially paradigm-shifting results for web business. If the top ten results for a given term are no longer the same for everyone, how do you know how your site ranks for your customers?
This is probably going to have far reaching effects on the already dying SEO business, and internet marketing will continue to move to the more conventional, and now more stable territories of blog word of mouth and Adsense. But not Twitter. Seriously, stay out of there.
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